Tuesday, December 18, 2012

IKEA loves Cambodia

The krama is a traditional Khmer garment that is infinitely useful and ubiquitous in Cambodia. It's a hat, a sling, a bag, a towel, a robe ... it's anything really and rural Cambodians always have one.

At IKEA — apparently "krama" is Swedish for "squeeze" or "hug" — it's also a washcloth.

A intercontinental coincidence? Or a trans-cultural mother word that unlocks the beginnings of clothing and hygiene?

Or is it just that Swedish is weirdly similar to a lot of Southeast Asian languages?

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