Tuesday, December 18, 2012
IKEA loves Cambodia
The krama is a traditional Khmer garment that is infinitely useful and ubiquitous in Cambodia. It's a hat, a sling, a bag, a towel, a robe ... it's anything really and rural Cambodians always have one.
At IKEA — apparently "krama" is Swedish for "squeeze" or "hug" — it's also a washcloth.
A intercontinental coincidence? Or a trans-cultural mother word that unlocks the beginnings of clothing and hygiene?
Or is it just that Swedish is weirdly similar to a lot of Southeast Asian languages?